BENEFITS of REBOOKING!

Increasing the frequency of salon visits is often the easiest and most cost-effective way to grow your hairdressing business. So how do you do it?

In today's typical hairdressing salon, the average client is on a cycle of between five and nine weeks between salon visits. 

Let's assume your average client comes to you every eight weeks, and you manage to change that to an average six-weekly cycle. Now compound that over 50% of your clientele, and you can see that by increasing the frequency of visits, you have substantially increased your turnover without having to get another single client or spend anything on advertising. 

The key to rebooking is to get your client to rebook their next appointment before they leave the salon. And this enables you to manage the cycle of salon visits.

If rebooking fits your salon's culture, consider how you may utilize some of the following suggestions to increase the frequency of visits to your salon.

• Consider establishing a loyalty club with rewards for regular visits
• Train your team to capitalize on any special occasions in the client's life to come and have their hair done, for example, a wedding, birthday, anniversary, Christmas party, valentines day, etc
• Offer a small incentive to clients who rebook, i.e., a complimentary scalp massage, treatment, or a small percentage discount
• Offer a service where you automatically rebook their next appointment and call the week before to confirm they still want it

The best thing about rebooking is that it builds momentum of its own, as the harder, it is for clients to get into you because you have very few openings in your appointment book, the more likely they are to rebook their next appointment.